Waitrose has opened a 37,000 sq ft ‘dark store’ in London to boost the capacity of its online delivery business.
The new site has been built to take pressure off the 19 branches where Waitrose currently processes its online orders. The former John Lewis distribution centre in Acton, London, cost £3m to convert.
Employees will shop the aisles for six orders at a time to serve the growing online business, which began launched in London in July followed the end of the supermarket’s non-compete deal with Ocado.
Waitrose has now extended its weekday delivery hours from 8am-10pm to 7am-11pm.
“This new fulfilment centre is a big step forward in meeting the incredibly strong demand for Waitrose products in the capital,” said managing director Mark Price.
Waitrose targeting Tesco rather than Ocado inside M25 (17 September 2011)
London dark store marks next phrase of Waitrose online push (20 April 2011)