Waitrose will this week start emailing more than a million customers in a bid to kick-start its delivery service within the M25.
The retailer is spending £10m on a re-launch of waitrose.com as it goes head to head with Ocado in its southeast heartland.
“This investment in our online platform will dramatically enhance the customer experience so that shoppers receive the unrivalled standards of serfice and the personal touch they associate with our branches,” managing director Mark Price told the Guardian.
“With move investment planned, this new platform accelerates our progress as a truly multi-channel retailer.”
Meanwhile, Ocado chief executive Tim Steiner has pocketed £5m following the sale of shares by an associated family trust.
Ocado said that Steiner, who is one of a number of the trust’s beneficiaries, did not make the decision to sell. He retains a 5% stake in the company.
As Waitrose matches Tesco, is Price serious about price? (analysis; 2 October 2010)
Ocado broadens offer with own-label range (20 September 2010)
Waitrose whirlwind plans to double sales by 2020. How? (analysis; 13 March 2010)