Waitrose has kept up the momentum by unveiling a 4.4% rise in like-for-like sales for the past three months.

The upmarket retailer said overall sales excluding fuel for the three months to 30 October were up by 9% over the equivalent period last year.

“On a like-for-like basis our total branch sales were up by 4.4%, with our growth accelerating throughout October, as our offer continues to attract new customers, while existing customers are putting more items in their baskets,” said finance director Tom Athron.

"This is particularly pleasing as it is against some tough comparatives from last year. When compared with our figures two years ago, our sales for the quarter have risen by 22% and are up 8% on a like-for-like basis."

Sales in the first week of November were up more than 10% on the equivalent period last year.

News of the performance comes after data from Kantar Worldpanel earlier this week showed Waitrose had increased its share of the UK market to 4.2%.

Read more
Sainsbury’s unveils surge in first-half profits (10 November 2010)
As Waitrose matches Tesco, is Price serious about price? (analysis; 2 October 2010)