Waitrose has opened its first store in Bahrain.
The new site, first announced last year, is being run by Dubai-based Fine Fare Food Market and opened its doors for business yesterday.
The store, cited on a major retail project on Amwaj Island in the north east of the country, was originally scheduled to open last December. It becomes the retailer’s third overseas branch alongside two Dubai stores that debuted in 2008.
“Expanding our business into the Middle East supports our long-term growth plans to make the Waitrose brand accessible to more people in more places,” said Waitrose director of international development Davis Morton.
“Following the excellent sales performance and positive customer response in the region, we are thrilled to be opening our first store in Bahrain in such a unique location.
“Our partnership with Fine Fare Food Market enables us to deliver quality food that suits the needs of local shoppers and we're currently working together to find more suitable locations in the region, with the aim of opening more shops in the Middle East.”
Waitrose expansion to create 3,000 jobs (7 January 2011)
Waitrose sets date for Bahrain debut (1 June 2010)