Waitrose is rolling out its community initiative nationwide following a successful trial at four stores.

The Community Matters scheme will raise £2.3m for almost 7,000 local charities and other good causes in the next 12 months.

Each store is allocated £1,000 a month to donate to three local community projects chosen by staff and by customers filling out a leaflet in store. 

Shoppers can donate to the charities by placing tokens they receive at the checkouts into boxes. The amount donated to each project is proportional to the amount of tokens. 

“We’ve helped a number of local organisations for a long time, but this new scheme underlines our commitment to letting our customers have a say about what happens in their local community. We’re confident they will embrace the scheme and help support the causes that mean something to them,” said Tina Varns, Waitrose’s community liaison officer.

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