Cooltrader, the new frozen food venture from Iceland founder Malcolm Walker, is set to expand across the north Wales coast. Walker, who said he has no plans to build a new empire, is currently looking to open a second store in the near future. The first store, based in Wrexham, opened at the end of July and Walker said things were going extremely well. The 2,500 square foot store is selling a mixture of frozen and grocery along with a small amount of chilled products and employs around 15-20 full and part-time staff. Walker said: "The whole business is designed as a low cost operation. It's all incredibly low cost. But we also pay the best retail wages in the area at £5 an hour." He added: "Obviously one store is not going to support our operations, but we've got modest ambitions. "We're looking to build a small chain probably along the north Wales coast and keep it private." Having only small ambitions is not stopping Walker from taking on a first rate team, many of whom gained experience at Iceland, including Cooltrader's buying director, Andy Errington. Errington has more than 20 years' pedigree in the industry having worked for Iceland, Eismann, Day and Night and the CRS. Walker said he is not looking to poach anyone's staff, but added he had been approached by Iceland staff. "We will soon be looking for a few good managers with good experience, preferably in the frozen food area." {{NEWS }}