Asda has launched a nationwide poster campaign in conjunction with Baywatch in a bid to stop disabled parking bays being misused.
The posters label able-bodied drivers that misuse disabled bays as rude' and lazy', with the catchline Where you park says a lot about you'. The campaign has started in Swindon, with posters going up in store and around the car park. Posters will go up in all 258 stores.
Chief executive of the Disabled Drivers Motor Club Ed Passant said: "We welcome Asda's innovative approach."

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