Weight Watchers is introducing its first premium ready meal range with the launch of the Select Recipes sub-brand.
It hopes the five-strong range will tap into the trend for premiumisation in chilled ready meals . It includes marinated beef in peppercorn sauce with mash; seafood linguine and sun-dried tomato tagliatelli with meatballs.
"The current range of Weight Watchers chilled meals has experienced strong growth since it was launched in May 2005 and is now worth £25m," said a spokesman for the range's manufacturer Greencore. "We expect the new range to encourage new consumers to the category."
Tomato & mozzarella fusilli and tandoori chicken with spicy potatoes complete the line-up.
Greencore is also adding two filled pasta dishes to the Weight Watchers range to tap into growth in the Italian category. The tortelloni are produced in Italy for what Weight Watchers claims is the only healthy brand of chilled pasta .