Whole Foods Market is reportedly being investigated by trading standards officials following complaints from Waitrose.

It is thought the complaint relates to the way Whole Foods defines local produce as sourced from anywhere in Britain, according to reports in The Sunday Times.

Waitrose is also believed to be concerned about labelling, the report added, and Kensington & Chelsea officials are expected to investigate the complaint in a routine inspection of Whole Foods Market's store this week.

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