?"Simply the best merchandised anywhere."

Sir Martin Sorrell CEO WPP

?"Staggering range of innovative lines and good food. This is food shopping as a pure leisure activity."

Simon Bell retail director, Leathams

?"Fantastic. Simply fantastic. Believe the hype."

Julian Hunt communications director, FDF

? "They continue to lead the way in merchandising, organics and healthy eating."

Rodney Fitch chairman and CEO, Fitch

? "Inspirational and outstanding fresh foods with clear points of difference

in retail."

Guy McCracken CEO, The Co-operative Group