Wal-Mart takes on Fresh & Easy

BENTONVILLE, ARKANSAS: Wal-Mart is to open small-format stores in Arizona in a bid to compete directly with Tesco's US convenience format Fresh & Easy Neighborhood Market. The stores will operate under the fascia Marketside and will be roughly a 10th of the size of Wal-Mart Supercenters. Wal-Mart has secured leases on four sites in Phoenix, Arizona, some of which are just a mile from Fresh & Easy stores.