Yoplait Dairy Crest has doubled marketing investment in its children’s fromage frais brand Petit Filous to £3m.

The bulk of the spend will go on TV advertising set to break next week. Two executions - a 30-second ad for the main brand and a 10-second version for Frubes - highlight the brand’s Gallic heritage and are aimed primarily at mums.

Both get a six-week airing on ITV, Channel 5 and satellite. They will be supported by press ads in selected titles.

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