He has recruited Ian Young, former senior logistics manager at Aberness, as its development director.
Young will work on a combined c-store and deli project that is under trial in Aberdeenshire.
Morrice said Young was a long-standing colleague, having worked for 18 years at the former Scottish Spar retailer Watson and Philip, where Morrice was the
Young held management positions in sales and development before moving to join Morrice at Aberness for 11 years.
Morrice said he was inviting other former colleagues to help manage his enterprise. Stewart McLeish, the current head of McLeish's, a four-store deli chain in Dundee that Morrice has bought, will be retained as a consultant for Morrice's retail project, which will bear the McLeish's name.