The move follows a similar initiative for beef cuts, launched by Eblex last year, which has seen retailers list alternative cuts such as flat-iron and Denver steak. The new cuts include lamb rosette, lamb chunky and Victoria roast.
Using alternatives to popular lamb cuts such as traditional racks, legs and chops would allow suppliers and retailers to make better use of the entire carcase and improve gross margins by as much as 20%, said Eblex .
"By creating a better balance across the whole of the carcase and improving the quality of certain cuts by better butchery, consumers perceive greater value for money from a wider choice of cuts," Eblex said. "At the same time, gross profit margins are enhanced for retailers."