Nestlé is extending the UK’s biggest sellling confectionery brand Kit Kat into snacksize products with the launch of Kit Kat Chunky Breaktime next week. Chunky has been the £4.1bn market’s most successful launch of recent years, achieving sales of £30.5m and producing incremental growth for the parent [Information Resources]. The Breaktime launch illustrates Nestlé’s continuing policy of extending its leading brands. Rsp is £1.59 for ten 26g bars.