Ferrero has unveiled its Christmas plans - which include a £6m marketing campaign - as it pushes on with its bid to double its UK business.
The company’s Raffaello white chocolates are being added to its Ferrero Collection for the first time from September, and will be accompanied by novelty seasonal products.
Both Ferrero Rocher and the Collection will return to TV during the festive season as part of a £6m spend geared towards the small screen.
Ferrero Rocher had the highest media spend of all food brands in the run-up to last Christmas - excluding retailers - and was second only to Coca-Cola in terms of spend by food and drink brands [Nielsen 4 w/e 25 December 2011].
Ferrero Rocher is also celebrating its 30th anniversary in the UK with limited-edition ‘30 years’ packaging across its 16-packs and three-packs. This will be supported with online activity, social media and new PoS material.