Ferrero is backing Easter NPD with its first spring TV ad in five years.

Its new moulded Easter bunny (rsp: £2.99/100g) is being featured in a TV push breaking on 25 February. A new medium-sized Easter egg (rsp: £5.99/100g) will join Ferrero’s existing large egg (rsp: £10.99).

Ferrero is also promoting its Kinder kids’ brand, with a 10-second tag on its Kinder Surprise TV ads for three weeks before Easter. New lamb toys have been created for the Kinder Surprise Easter egg and a spring-themed colouring pack with mini chocolate bars will also be launched.

Ferrero is targeting Valentine’s and Mothers Day with a golden Rocher Heart pack containing 10 chocolates (rsp: £4.49).