Wrigley is bringing back the original Hubba Bubba gum flavour in a brand revamp.

Hubba Bubba is being supported by a consumer marketing push while the size of the gum pieces are being upped from 4g to 7g. Packs of Hubba Bubba Original (rsp: 37p) will sit alongside its Seriously Strawberry and Atomic Apple flavours.

“More choice and bigger, bubblier chunks will help re-awaken the nation’s passion for bubblegum,” said sales director Duncan McCulloch.