Unilever will bring a little ooh la la to its booming Magnum ice cream brand - with three new ice creams inspired by French patisserie.

The Kisses range comprises Crème Brûlée and Meringue Et Fruits Rouges Mini Magnums launching now into grocery (rsp: £3.99/six Minis), and a single boxed Tarte aux Pommes Magnum exclusive to impulse stores (rsp: £2).

The launch follows a 16.3% year-on-year increase in sales of Magnum to £127.9m [SymphonyIRI 52 w/e 8 December 2012]. “Magnum will continue to offer consumers something new and exciting,” said brand manager Caterina Di Felice.