Food distributor Petty Wood has added a better-for-you jelly beans range to its portfolio.
Beenies, available now, is free from artificial colours and flavours. Its “no nasties” credentials would set it apart from other brands, said senior brand manager Gavin Tarrant.
“Our jelly bean range offers retailers the opportunity to capitalise on the growing popularity of American-style jelly beans,” he added.
Beenies will be supported by a national marketing campaign.