Confectioner Peppersmith has launched a range of sweets that are good for children’s teeth, it claims.
Like the adult-targeted mints and gum in the Peppersmith range, its new Tingz sweets contain xylitol - a naturally occurring sweetener said to reduce plaque and tooth decay - and have been accredited by the British Dental Health Foundation.
“The concept of great-tasting sweets that are good for you is a bit of a shock but once retailers have seen and tasted them, they’ve appreciated Tingz is a cracking piece of innovation,” said Peppersmith co-founder Dan Shrimpton.
Available in strawberry & vanilla and orange & mandarin, Tingz will launch at next week’s IFE show in London and will then roll out to retailers including Ocado and Whole Foods Market.
Shrimpton said recent investment had given Peppersmith the resources to make Tingz its biggest-ever launch. Marketing activity would be focused on education and trial, and would include consumer PR alongside sampling.
Last year Peppersmith enjoyed a boom in sales following newspaper articles extolling the virtues of xylitol.