Artisan chocolate supplier Willie’s Cacao is extending into small bars and milk and white products to make the range more accessible.
Confectioner Willie Harcourt-Cooze, dubbed The Chocolate Man, is expanding into smaller 50g bars in flavours such as Milk of The Gods (milk), El Blanco (white), and dark chocolate with hazelnuts and raisins. Brand Opus has also spruced up the design of the entire range.
“I got a lot of flak when I said I was doing white and milk chocolate,” said Harcourt-Cooze. “Over the years a lot of big guys have bought out chocolate for price as opposed to flavour.”
The bars are hitting Waitrose and independents now (rsp: £1.80).