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Arla Foods UK has embarked on a major new communications and rebranding drive to increase consumer awareness of the brand behind household brands such as Anchor, Lurpak and Cravendale.
Asda is gearing up for a big store development programme as it plans to beat last year’s record of 40 new openings. It will make a major statement about its store development programme next month, said Asda property communications manager Simon...
Free toys and games are not as important to children as taste in their choice of a breakfast cereal, according to research from Coutts Retail Communications. Many major cereal manufacturers give away plastic figurines or CD-ROMS placed inside...
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