The latest advertising campaign for the French wine brand Piat d'Or brings the New World face to face with the old. An outdoor advertising campaign with the theme, A Taste of France, focuses on what it's like to be French in a predominantly New World.
Beginning in December, the 48 sheet posters will be concentrated in London and Yorkshire on mainline rail stations.
The brand went through a radical shake up this year and was voted Best UK Product Relaunch at the French Wine Awards for Excellence last week.
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Confronting a New World
2001-10-27T00:00:00+01:00
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