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Sales of products in Netto's Big Price Drop promotion have increased by 50% since the campaign launched two weeks ago, the discounter claims. The 110 staple branded and own-branded items such as cereals, tea, coffee, yoghurt and baked...
Coca-Cola is targeting lads with its new tongue-in-cheek TV and cinema campaign for Coke Zero.
With the strap The Impossible Made Possible, the activity follows the brand's James Bond sponsorship of 2008, and runs for the next six...
Nestl is embarking on a 24m relaunch of its entire Nescaf coffee range, The Grocer can reveal.
The company will kick off its campaign by reformulating its 71-year old Nescaf Original brand in a bid to rejuvenate flagging sales. It had...
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