The Advertising Standards Agency has proved itself to be a good bean over criticism of Nescafé's recent ad campaign. A number of concerned souls had objected to its depiction of coffee beans undergoing James Bond style interrogation, under the strapline Getting more from the bean for a great full flavour', claiming that they glorified and trivialised torture. Nescafé argued that its posters, which included a coffee bean strapped to a chair under a spotlight, simply showed the lengths it would go to extract the most from its coffee beans. It said the adverts were supposed to be funny and that they didn't humanise the beans by using facial expressions or limbs. The ASA agreed and dismissed the complaints as it reckoned they were unlikely to cause serious or widespread offence. So you can have your morning caffeine fix safe in the knowledge that no beans have suffered. {{COUNTERPOINT }}