News that Masterfoods is changing its Mars bar recipe is sending ripples of panic through some sections of the public. One individual does eat a Mars a day and wants it to stay that way. Dave Holloway from Southampton has reportedly spent £300 on 1,400 bars which he is hoarding in his fridge and freezer in case he doesn't like the new formula. The company says he'll be able to keep them frozen for five years. And the money he's getting in PR fees alone will cover his costs. Could it be that Holloway has been rattled by the new slogan Pleasure you can't measure', and fears any pleasure from the new bar will be too small to measure? {{COUNTERPOINT }}