Constellation's flagship wine brands will be a regular TV fixture over the next seven months following a deal with Channel 4 show Come Dine With Me.

Echo Falls will feature in a sponsored ident on 1 June, followed by Kumala and Hardys later in 2009.

"This offers us the chance to raise awareness alongside Come Dine With Me, which is must-see viewing, particularly in the current climate when people are cooking at home," said Clare Griffiths, vice president consumer marketing for Constellation.

A marketing campaign will support the deal.