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Summer came early for grocery as temperatures topped 20C last weekend. Morrisons' shifted 668% more burgers from meat counters than it did the previous weekend and 1,000% more charcoal.
Burger consumption is soaring as recession-hit shoppers turn to affordable foods - and sales are set to get a further boost as the weather gets warmer.
The supplier said the trio of NPD would allow retailers to diversify their meat and poultry snacking ranges
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