Age profile of orange consumersn Oranges were consumed on 710 million occasions in and out of the home last year, an increase of 13% since 2001
n Health is the overwhelming motivation for eating oranges
n Consumption of oranges, like other citrus, peaks in winter
n 74% of oranges are consumed by the over 45s
Oranges outperform other foods eaten for health
Health is becoming an increasingly important factor in consumers’ diets. In 2004, we saw an increase of 6.5% in the consumption of food for health reasons compared with 2003.
Cath Willis, TNS
Oranges outperform other foods eaten for health Health is becoming an increasingly important factor in consumers’ diets. In 2004, we saw an increase of 6.5% in the consumption of food for health reasons compared with 2003.
Cath Willis, TNS
Produced for The Grocer by TNS
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