n Turkey was consumed on 461 million occasions in the past year, down 1% on the previous year
n Children aged 6-16 and men aged up to 64 are the key consumers of turkey
n 23% of turkey is consumed on a Sunday
n The top three key drivers for eating turkey are: ‘social/entertaining’, ‘needed using up’ and ‘fancied a change’Sunday for the roast lunch, Monday for the leftoversThe slight dip in turkey occasions is driven by a fall in consumption among the younger adult age groups, but this has been offset by increased consumption among young children aged 0-10 and the 45-64s.
Age profile of turkey consumers
Produced for The Grocer by TNS. Year to May 2005. For more information call 01372 825770. Next issue: GRAPES