Defra and a coalition of food industry bodies have launched a campaign to encourage seasonal eating and home growing. Grow Your Own encourages consumers to eat more seasonal fruit and veg to help reduce their carbon footprints. The campaign is being supported by Wrap, the RHS and the Soil Association as well as retailers M&S, Tesco and Sainsbury's. Defra has also launched an accompanying website,, giving information on fruit and veg growing, as well as local growing events, festivals and demonstrations.