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Interfel, the professional body for French fruit and veg, has launched a three-year push for French apples in the UK. As part of the 1.2m campaign, it will support retailers with in-store activity for its umbrella Le Crunch apple brand...
The Fairtrade Foundation is planning an audacious tie-up with culinary architects Bompas Parr to create a "sensory pyramid" to promote fruit sales. The Foundation is in talks with the double act best known for its Parliamentary...
A first UK campaign is being launched to promote premium clementine variety ClemenGold. The campaign kicks off in July and will promote southern hemisphere fruit from South Africa, Australia, Argentina and Uruguay. In-store tastings,...
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