Continental biscuit manufacturer Bahlsen has unveiled a packaging revamp designed to highlight its premium positioning. Bahlsen’s Choco Leibniz, First Class, Messino, Messino Minis and Deloba have gained a new look. A blue background replaces the old yellow and green colours and a 1889 date stamp has been added to highlight the brand’s heritage. The Bahlsen logo has also been tweaked and highlighted on pack with gold lettering. “The new look will appeal to today’s modern and more discerning biscuit fans,” said Bahlsen marketing manager Jon Dance.