Northern Irish beef and lamb is going to be marketed in France and Belgium by Eblex as part of a new marketing initiative between the levy body and Invest Northern Ireland.

The partnership, announced by enterprise minister Arlene Foster at Anuga this week, will also see Invest Northern Ireland share exhibition stands and industry expertise with Scottish promotional body Quality Meat Scotland to save money.

The red meat industry contributes about £1bn a year to the Northern Irish economy.