The Co-operative Food hopes the money from its carrier bag range will make a packet for good causes in Wales.
The retailer, which has more than 150 food stores in Wales, will reinvest the profits from its entire bag range in varied local causes. The stores will stock a new range of longer-life resuable carrier bags to help raise the cash.
The new scheme is supplementary to the existing statutory 5p charge on single-use bags which support conservation programmes in Wales. The retailer says it expects to raise hundreds of thousands of pounds in the next year for community projects across the country.
Money made on sales of its new woven reusable large shopping bag, a new woven reusable small shopping bag that doubles as a bottle carrier and new fold-away bags – all available for £1 each – as well as its redesigned 10p bag for life, will go to good causes.
Matthew Speight, The Co-operative food’s divisional managing director for Wales, said: “We have a strong commitment to the environment, and to supporting local communities.
“While we share the aspiration of continuing to reduce the numbers of single-use plastic carrier bags that are in circulation, by buying any of our new range of carriers, customers will not only be contributing to the environment, but they’ll be helping good causes in Wales as well - together we can reduce, reuse, recycle, and also reinvest, in Wales.”