Costcutter Kirkton

Costcutter claims its latest summer marketing campaign has driven an extra £320,000 in sales.

The c-store chain’s 12-week Set Summer Free campaign has received a record 30,000 competition entries. It said the campaign, launched on 22 June, had so far reached one million people on Twitter and nearly 400,000 Facebook users, and had increased retailers’ sales.

The campaign gives shoppers the chance to win more than 68,000 prizes by matching a promotional leaflet’s winning code on a store’s PoS. Tickets for festivals and sporting events, barbecues, FitBits and a luxury Caribbean holiday worth up to £10,000 were also among the thousands of prizes up for grabs.