Midcounties Co-operative has named its senior citizen discount scheme, emphasis on local produce and larger party ranges as key reasons behind its Christmas sales uplift.
The society said its Diamond Day Discount, which gives members aged 60 and over 10% off their shop every Tuesday, played a part in the 3.6% increase in like-for-like sales across its food stores in the three weeks until December 31. Unique offers and a newly expanded chilled and frozen party range delivered an additional boost, it added.
Locally produced and own-label products also proved a hit, with sales of its Best of Our Counties range rising by 42% on the previous year, the member-owned organisation claimed.
Last year, the retailer began a three-year £30m store investment programme that included the development of new formats for its supermarkets and convenience stores.
“We have been particularly pleased with the results of our new-format stores, which are attracting new customers and increasing the share of spend from existing shoppers,” said Phil Ponsonby, deputy chief executive of the Midcounties Co-operative.
“We have seen sales increases of up to 40%, which is testament to the popularity of these new-format stores and improved customer service.”