Reynolds Catering Supplies is eyeing sales growth of around 7% this year following major investment in IT.
Sales at the fresh fruit and vegetable distributor, 27th in The Grocer’s current Big 30, grew 4.7% to £154m last year.
Head of finance Andy Austin said the increase would come through focusing on smaller groups and independent businesses.
“We are well placed to benefit from the offer we are able to make to our customers compared with other suppliers following significant investment in recent years, particularly in IT,” he said. “2012 saw significant growth in new customers and increased efficiencies from using our new systems fully.”