Nisa is revamping its Store of the Future format to introduce more theatre into its shops.

The retail buying group has been working on the revamp for two months and tested its plans at its annual exhibition held last week at Stoneleigh Park in Warwickshire.

Ideas on trial at the show included different ‘zones’ that can be introduced into stores, such as fresh, impulse, value and food to go. In the ‘fresh’ zone, for example, fruit & veg is displayed in wicker baskets, with signage on wood-clad walls.

Additional in-store marketing to promote products for meals has also been added.

Retail development director Raj Krishan said the move was to give the brand a refresh rather than to completely relaunch it. The new features could be retro-fitted into existing stores and would give retailers flexibility. “We’ve created lots of different zones that retailers can apply,” he said. “They can pick and choose what they want. Our members and shoppers have said they want more theatre in store.”

Krishan added that early reaction from the exhibition had been positive. Nisa will now go through the feedback before rolling out any changes.

Nisa launched its Store of the Future format in 2008. It now has nearly 700 shops under the format, featuring a white fascia, contemporary window graphics and new internal furnishings and layouts.