One Stop has confirmed it has been trialling a discount format at three of its stores.
Reports over the Christmas period revealed the Tesco-owned convenience chain was trialling lower prices and limited ranges in a bid to tackle competition from the likes of Aldi and Lidl.
One Stop confirmed it had been testing a “lower cost format” under the ‘One Stop Local Value’ brand at three stores in the Midlands and North West since 17 October.
The ‘One Stop Local Value’ brand featured a yellow, black and white colour scheme but still retained the look and feel of a One Stop, the retailer said.
Though One Stop is already well-known in the convenience sector for its strong promotions, the stores have an extended range of £1 products and discounted lines.
“We’re always looking at new opportunities and this is one of a number of trials currently in development,” a One Stop spokeswoman added.
“It is early days and we will test the concept fully before making any decision on whether it’s a viable proposition.”