Spar is launching a £5m, multimedia campaign in October to celebrate its convenience, champion its value and reinforce its heritage at the heart of local communities.
Spar’s own-label products will feature in a national TV ad campaign - the first time Spar has appeared on TV for four years. Digital ads, PoS, and a customer magazine will also feature.
“The campaign is a significant milestone for our business,” said UK head of marketing Philippe Rondepierre.
“There is an enormous amount of warmth towards the brand, which we would like to communicate.”
The campaign will kick off with Spar’s sponsorship of ITV’s Lorraine programme.