Theakston Cool Cask, the off-trade version of Scottish Courage's latest on-trade offering is heading towards a national roll out. The Theakston name has been used for a cold beer which has consistent quality in pubs. The success of its launch in May prompted the move to cans for the off-trade. Scottish Courage marketing director Brian Sharp said: "The reception in the trial areas has been good." Building on this success, the brewer is increasing distribution in the target areas before Christmas and plans a nationwide roll out in the spring. The beer has been on trial in off-trade outlets in Yorkshire and Granada TV areas for four weeks and has been backed by a campaign, including cinema and local TV advertisements. {{DRINKS }}

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