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WKD owner Beverage Brands has appointed Mark Hopper as head of innovation and development.
Hopper joins from SHS Sales Marketing, where he was commercial controller for alcohol brands with responsibility across all trade channels....
Vodka-based RTD brand WKD enjoyed strong Christmas sales with a 12.5% volume growth in December versus the same period in 2008.
Beverage Brands is gearing up its WKD range of RTDs for the summer with a promotional 12-pack and irreverent new ad campaign. The Flamin' Great BBQ Pack (rsp: £12.99) is available until September, with a range of on-pack offers including free...
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