Coors Brewers with beer brands Carling, Worthington’s, Grolsch and Caffrey’s has redesigned the graphics on its delivery lorries to promote the natural ingredients of malt and hops in beer.
A fleet of six Tradeteam malt lorries have changed their livery to flag up the naturalness of beer and with the aim to change people’s perception that the product is chemical-laden, Coors said.
Communications manager at Coors, Paul Hegarty, said: “Brewing is an important part of the UK economy and we want to persuade the government to treat beer with the same reverence as the French treat wine.”
A fleet of six Tradeteam malt lorries have changed their livery to flag up the naturalness of beer and with the aim to change people’s perception that the product is chemical-laden, Coors said.
Communications manager at Coors, Paul Hegarty, said: “Brewing is an important part of the UK economy and we want to persuade the government to treat beer with the same reverence as the French treat wine.”
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