Coors Brewers has launched an exclusive deal aimed at independent stores and cash and carries.
The brewer has launched a deal on four bottles of Carling for £1.99 which will run until the end of May.
The bottles come in a 24-pack box designed to be placed instore with a price-marked label clearly visible for customers.
Coors Brewers off-trade director of sales Adrian Davey, said: "This special deal is exclusive to the wholesaler and independent channel, to provide a distinct trading edge. While many people will still use the multiples for big volume multi pack purchases of beer, the independents provide consumers with an easy access top-up facility."