Coors Brewers has appointed three new sales directors from within the company to help grow its Carling, Grolsch, Worthington's and Reef brands across the off-trade sector.

Off-trade sales director, Chris Edger, said the appointments would bring a “new cutting edge to Coors' performance in a market which continued to be fast-moving, innovative and highly competitive”.

Eileen Zutshi will take over as director of sales - specialist and convenience; Tony Gibbons - multiple retail and Adrian Davey - wholesale.