Coors Brewers is investing £14m in a television campaign for Carling this year, with a new strapline used to promote the lager.
The new message behind Carling is ‘Spot On’ and this is being used across all advertising, including three new commercials which break on Channel 4 this month.
Two ads feature close-up footage of an ice-cold pint of Carling, while a third, called Race, shows two men racing home for the prime spot on the sofa to watch a footie match.
The activity is part of a total marketing spend of £45m behind Carling in 2005.
Carling brand director Des Johnson said: “Spot On captures the spirit of Carling.”