Apple juice brand Copella is aiming to highlight its natural origins through a double promotional tie-up with rural lifestyle magazine Country Living. The promotion will feature on 650,000 one-litre bottles from next month, flagged up via a specially designed collar to increase shelf stand out. Consumers will be offered a cut-price subscription to the magazine of 12 issues for £24 instead of the usual £36. Another promotion on the same pack will offer shoppers the chance to win one of 20 getaway breaks worth £250 each. The holidays are taken from Country Living's Country Escapes B&B Guide, which is sponsored by Copella. A spokesman for the Tropicana-owned brand said: "This promotion will drive trial and repeat purchase." {{P&P }}