Fruit juice brand Copella is offering partygoers a New Year celebration to remember.

An on-pack offer features the chance for a December 31 party for one winner and 20 friends at a country house in Somerset.

The promotion will be flagged up on collarettes on one- and 1.75-litre packs.

Christian Jones, marketing director at brand owner Tropicana, said: “ This offer will appeal to the imaginations of our loyalists and offer an incentive to new consumers.”