Merrydown said that pre-tax profit rose 26% to £1.72m for the year to March 31 thanks to a boom in sales of Shloer.

Turnover at the soft drink and cider company was also up 20% to £20.32m.

Merrydown said that strong sales over the summer and the Christmas period saw Shloer sales up 30% in both volume and value.

Strong sales in the last three months of the financial year saw sales of Merrydown cider up 10%. This has been due to increased distribution in the multiples despite a reduction in the fixture space allocated to cider.

Merrydown chairman Andrew Nash said that the strong results were due to the company’s decision to simplify the business and concentrate on the two core brands.

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