Mack Wholesale has purchased the fruit and vegetable division of RT Julian & Son in Newquay, Cornwall, to give the company a foothold in the south west.
Les Garey, former UK and Ireland asset protection and recovery manager for pallet specialists Chep, has been appointed manager of the division. He said he hoped the move would enable the business to expand volumes of fruit and vegetables distributed in the region.
"Mack Newquay gives us the opportunity to challenge convention and raise the bar for service and quality of product," he said. "We're looking forward to reaching new customers and growing this business."
Cornwall had previously been largely inaccessible to Mack Wholesale outlets, which are based in Birmingham, Bristol, Cardiff, Southampton and Wolverhampton.
Mack Wholesale, a division of fresh produce giant The Fresca Group, said it now planned to improve the technology and facilities in its other branches.